Food as pharma: marketing nutraceuticals to India’s rural poor

Food as pharma: marketing nutraceuticals to India’s rural poor

This commentary sketches out the politics of the expansion of affordable, fast-moving nutraceutical products into rural India, with a focus on fortified foods and beverages. It examines the relationships between industry, government and humanitarian organisations that are being forged alongside the development of markets for nutraceuticals; the production of evidence and the harnessing of scien...

The ‘4 As’ of Rural Marketing Mix

The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

Microalgae, old sustainable food and fashion nutraceuticals

Microalgae have been used for centuries to provide nourishment to humans and animals, only very recently they have become much more widely cultured and harvested at large industrial scale. This paper reviews the potential health benefits and nutrition provided by microalgae whose benefits are contributing to expand their market. We also point out several key challenges that remain to be address...

Local Mediterranean Food Plants and Nutraceuticals

5-hmf Fact Sheet – Food & Pharma

5-HMF was discovered and first synthesised from inulin over a century ago (G. Dull, Chemiker Zeitung, 1895, 216). The substance was first identified in food in the 1950s. It is generated in the process of heating food containing sugar or carbohydrates, the result of a reaction from reducing hexoses in the presence of amino acids or proteins, as described by Maillard in 1912. 5-HMF levels can be...